May 10, 2012

BA (Hons) Journalism, Delhi University Syllabus

Communication and Mass Communication: Concept and Process.
Unit I Introduction to Communication
Need for communication; Psychological Perspective; Intrapersonal, Interpersonal, Group and Mass Communication; Different Stages/forms of Communication; Barriers to Communication; Verbal and Non Verbal Communication; Elements of Communication
Unit II Models of Communication
i)Berlo’s Model; Lasswell’s Five Questions; Osgood and Schramm model, Mathematical Model; Feedback and Processual Nature of Communication; The concept and types of Noise; Effective Communication; Meaning making in communication
ii) Gerbner’s model, Newcomb’s model and Westley Maclean’s Gatekeeping Model
Unit III Basics of Mass Communication
Functions of Mass Communication
Theories of Mass Communication
i)Mass Society Theory;
ii) Direct Effects Paradigm and its theories;
Unit IV Limited Effects Paradigm
i)Personal Influence Theory (Two Step Flow)
ii)Individual Difference Theory; Selective Processes
iii)Attitude Change
iv)Diffusion of Innovation
Critique of Effects Tradition and its alternatives
Unit V Media and the Public Sphere
Cultural Effects Paradigm
Agenda Setting Theory; Spiral of Silence; Cultivation Analysis
Normative Theories or Theories of the Press (6 theories and their relevance)
Suggested Readings
Michael Ruffner and Michael Burgoon, Interpersonal Communication (Unit I)
Wilbur Schramm and Donald F. Roberts (ed) 1971, The process and Effects of Comuunication, University of Illinois Press (Covers Unit II)

John Fiske, 1982, Introduction to Communication Studies, Routledge (Covers Unit II)

Dennis McQuail, 2000, (fourth Edition) Mass Communication Theory, London, Sage (Covers III, IV, V)

Baran and Davis, Mass Communication Theory (covers Unit III, IV, V)

Kevin Williams, Understanding Media Theory (Covers Unit IV and V)

Harold Lasswell, 1995, “The Structure and Function of Communication in Society.” In Approaches to Media: A Reader Edited by Oliver Boyd Barrett and Chris Newbold, London, Arnold

Uma Narula, Handbook of Communication: Models, Perspectives and Strategies 2006, Atlantic Publications
Keval J. Kumar, Mass Communication in India by Keval J. Kumar Jayco Publications

History of Communication Media

Unit I Historical Context of the Emergence of Mass Media Technologies

Print, Telegraph, Photography, gramophone, cinema, radio, TV, Satellite, Telecommunications, Information Networks
Emergence of Mass Media in the Colonial Era with a Focus on India and Its Evolution in the Post colonial Era

Unit II Print Media

History of the Press in India (Colonial Period; National Freedom Movement, Post Independence Era, Post Emergency Era.
Changing Readership, Print Cultures, Language Press
Press and the Indian State
Changing Pattern of Newspaper Economy
Recent Developments in Print Media

Unit III Sound Media

From Oral Music to Gramophone
Early history of Radio in India
History of AIR: Evolution of AIR Programming
Radio in the Context of the State’s Development Agenda
Patterns of State Control; the Demand for Autonomy
Formation of Prasar Bharati
FM: Radio Privatization
Music: Cassettes to the Internet

Unit IV Visual Media

The early years of Photography, Lithography and Cinema
From Silent Era to the talkies
Cinema in later decades
The coming of Television and the State’s Development Agenda
Commercialization of Programming (1980s)
Invasion from the Skies: The Coming of Transnational Television (1990s)
Changing Broadcasting Policies and Regulations
Formation of Prasar Bharati
Unit V The History of telecommunication and Informatics
New Media Technologies; Digital Media
Overview of the Contemporary Mediascape
Suggested Readings:
Social History of Media: From Gutenberg to the Internet by Asa Briggs and Peter Burke Chapter 2 and Chapter 5 Routledge and parts of chapter 7
Communications Edited by Wilbur Schramm, 1960, Univ of Illinois, Urbana, Chapter “The Natural
History of Newspaper” by Robert E. Park and “The Rise and Place of the Motion Picture” by Terry Ramsaye
International Radio Journalism by Tim Crook, 1998, Routledge, Chaper 6 “The Origins” and Chapter 8 “Early Radio Journalism”
Media Technology society: A history from telegraph to internet by brian Winston, Routledge 1998
Elen McDonald (1968), The modernizing of communication: Vernacular Publishing in Nineteenth Century Maharashtra; Asian Survey, Vol 8 No 7. (July) pp 589-606
Journalism in India from the Earliest to the Present Day by Rangaswami Parthasarthy
Robin Jeffry, India’s News Paper Revolution
Francis Robinson (1993) Technology and Religious change: Islam and the impact of Print; Modern Asian Studies, Vol 27, No. 1 (Feb) pp. 229-251.
Seminar Issue October 1997, Indian Language Press
G.N.S Raghavan, (1987) Early years of PTI, PTI story: Origin and Growth of Indian Press, Press Trust of India, Bombay (page 92-119)
“Centenary of Indian Gramophone Records” by Suresh Chandvankar from Music and Modernity by Amlan Das Gupta (Ed) Thema
Stephen Hughes (2002) The music boom in Tamil South India, Gramophone, Radio and the making of Mass Culture’ Historical Journal of Film Radio and Television (Oct)
Cassette Culture by Peter Manuel
Broadcasting in India by P.C Chatterjee
Neurath P. (1962) Radio Farm Forum as a Tool of Change in Indian Villages; Economic Development of Cultural Change Vol 10, No. 3 (pp 275-283)
Satellites Over South Asia by David Page and William Crawley Chapter 2, chapter 8 and Chapter 9 (India sections, this covers both Radio and TV)
Communication Processes Vol 1: Media and Mediation Sage (2005) Ed by B. Bel, B. Das, J. Brower, Vibhodh Parthasarthi, G. Poitevin, (Two Essays from this volume,
i) Mediating Modernity: Colonial Discourse and Radio Broadcasting in India by B. Das and ii) Construting a ‘New Media Market: Merchandising the Talking Machine by Vibhodh Parthasarthi)
Film India: Looking Back 1896-1960 by Directorate of Film Festivals
India on Television by Nalin Mehta
Transnational Television, Cultural Identity and Change (chapter 2) by Melissa Butcher Sage
Singhal, Arvind & Everett M. Rogers (1989) India's Information Revolution; Sage, New Delhi.
Gupta, N (1998) Switching Channels: Ideologies of Television in India; OUP, Delhi.
Kirk Johnson (2001) ‘Media and social change: the modernizing influences of television in rural India’; Media Culture Society Vol. 23/2 pp.147-
John V. Vilanilam, “The Socio Cultural dynamics of Indian Television: From SITE to Insight to Privatisation, from Contemporary Television: Eastern Perspectives by David French and Michael Richards (Ed) Sage
Amrita Shah, (1997) Hype, Hypocrisy and Television in Urban India by Vikas Publishing House
V. Vaidyanathan & S. Krishnaswamy (nd) ‘IT for Change’ (India Country Study) Global Information Society Watch
Stephen McDowell & Kartik Pashupati (nd) ‘India's Internet policies: ownership, control, and purposes’; Unpublished Paper.
Divya McMillin (2006) ‘Outsourcing Identities Call Centres and Cultural Transformation in India’; Economic and Political Weekly January 21, 2006
Gill, S.S (2004) India’s Information Revolution: A Critique; Rupa, Delhi, 2004.
Pradipta Bagchi (2000) ‘Telecommunications Reform and the State in India: The contradiction of Private Control and Government Competition’; CASI Occasional Paper #13, Center for the Advanced Study of India, University of Pennsylvania, Philadelphia (Dec.)

UNIT 1 Ingredients of news
News : meaning, definition, nature
the news process: from the event to the reader
Hard news vs Soft news, basic components of a news story
attribution, embargo, verification, balance and fairness, brevity, dateline, credit line, byline.
UNIT 2 Journalism: A historical context
Yellow journalism
penny press
jazz journalism, gonzo journalism
alternative journalism
UNIT 3 Concepts and principles in journalism
Basic terminology, concepts in journalism
organising a news story, 5W’s and 1H, Inverted pyramid
Criteria for news worthiness, principles of news selection
use of archives, sources of news, use of internet
UNIT 4 Language and principles of writing
Basic differences between the print, electronic and online journalism
Language of news
Robert Gunning : Principles of clear writing, Rudolf Flesch formula
Unit 5 Responsibility to Society
Press and Democracy
Relationship between the reader/viewer and media
Contemporary debates and issues relating to trial by media
Changing trends in Journalism: An overview ( with special reference to India)
Suggested readings
News Writing and reporting for today’s media, Bruce D. Itule and Douglas A. Anderson, McGraw Hill Publication
News writer’s Handbook: An Introduction to Journalism, M.L. Stein, Susan Paterno & R. Christopher Burnett, Blackwell Publishing
Mass Media In a Changing World, George Rodmann Mcgraw Hill Publication
An Introduction to journalism, Carole Flemming and Emma Hemmingway, Vistaar Publications
The Newspaper’s Handbook, Richard Keeble, Routledge Publication
Internal Assessment:
The internal assessment may be based on Practical exercises related to Unit 1, Unit 3 and Unit 4 and debates and discussions in Unit 5. Tests and assignments may be assigned to the students from all/any unit.

Indian State and Democratic Polity
Unit I Features and Philosophical Foundations of Indian Constitution
Preamble, Nature of Government-Parliamentary vs presidential. (Discuss all the aspects and theoretical constructs in brief and also with reference to the constitution Assembly debates.)
2. Citizenship, Fundamental Rights and Directive Principles of State Policy
- Citizenship Provisions within the Constitution
-Fundamental Rights (Focus on the idea of Secularism, the issue of Equality, right to life. Right to constitutional remedies)
-Fundamental Rights and their relationship with the Directive Principles. Directive Principles and their application by the state in the past six decades.

Unit II Central Government
1. President
- How the president is elected?
- Debates on Constitutional position and powers of the President. Relation of the President with the Prime Minister.
2. Parliament
- Composition and methods of election for both Houses.
- Working of the Indian Parliament- the methods of legislation and relative powers of both the Houses
- Working of the Committee system.
3. Indian Judiciary- Structure and composition
Supreme Court- Power of Judicial Review, Judicial Activism, Issues Pertaining to the working of courts in India- Accountability and Privileges, debates on contempt of court. Need for judicial reforms. Relation between Judiciary and Legislature.

Unit III Federalism
1 Nature of Indian federalism- A debate (Fiscal, legislative and Administrative Relations)
2 Challenges before the Indian federalism-Issue of State Autonomy, Demands for the smaller state. Reorganization of states.
Unit III Electoral Politics

1. Party System in India: Changing nature. ( National Party system and regional party system – Reasons and their impacts on the federal polity (Fragmentation of the National parties should be discussed here)
2. Election Commission and Electoral reforms.
3. Political mobilization- Caste, language, region and religion.

Unit V Local self Government in Rural India

1. Panchayati Raj system and the Issues of Grassroots Democracy in India. The philosophy behind the PRIs, Historical Journey in Post Independent India, Problems and Prospects.

Project Reports: on any of the topics related to Indian Government Politics of having contemporary relevance and Presentation of the same

Suggested Readings:

Jayal , Neeraja and Mehta, Bhanu Pratap ( 2010). The Oxford companion to Politics in India (edit), Oxford University Press: Delhi.

Baruah Sanjib, ( 2010). Ethnonationalism in India : A Reader, Oxford University Press:Delhi.

Chakrabarty, Bidyut ( 2006). Forging Power:Coalition Politics in India. Oxford: New Delhi.
Kirpal,B.N.(2000). Supreme but not Infallible: Essays in Honour of the Supreme Court in India. OUP: New Delhi.
Verma S.K., and Kusum(2000). Fifty years of the Supreme Court of India: Its Grasp and Reach. OUP: New Delhi.
Rudolph, L and Rudolph, S( 1987). In Pursuit of Lakshmi: The Political Economy of Indian State, Chicago.
Brass, Paul ( 2002). Politics of India Since Independence, Cambridge: New Delhi.
Francine R Frankel, Zoya Hasan, Rajeev Bhargava and Balveer Arora, Transforming India: Social and Political Dynamics of India, Oxford, 2000.
Balveer Arora and Douglas Verney(1995). Multiple Identities in a Single Nation: Indian Federalism in Comparative Perspective, New Delhi.
Francine R Frankel (2004). India’s Political Economy 1947-2004: The Gradual Revolution, OUP: New Delhi.
Austin, Granville (2002). Working a Democratic Constitution, Oxford: New Delhi.
Austin, Granville( 1999). The Indian Constitution. OUP: New Delhi.
Sharma, Brij Kishore (2009). Introduction to the Constitution of India. PHI Learning: New Delhi.
Verma,S P( 2004). Indian Judicial System. IIPA:Delhi.
Dua, B D and Singh, M P (2003). Indian Federalism in the New Millennium, Manohar: New Delhi. (with Anil Mishra) Coalition Politics in India: Problems and Prospects, Manohar, 2004;
Singh, M P and Roy, Himanshu (2005). Indian Political System, Manak: New Delhi.
Satyamurthy, T V( 1997). State and Nation in Context of Social Change, OUP: New Delhi.
Palsikar, Suhash and Vora, Rajender(2007). India’s Political Parties, Sage: New Delhi.
Chibber, Pradeep and Kollman, Ken(2004). The Formation of National Party Systems: Federalism and Party Competition in Canada, Britain, India and the US. Princeton.
The Writings of Rajni Kothari( 2009). Orient Blackswan: New Delhi.
Shastri, Sandeep, K.C Suri and Yogendra Yadav(2009). Electoral Politics in Indian States- Lok Sabha Elections in 2004 and Beyond.
Kohli, Atul (2001). The Success of India’s Democracy. CUP: New Delhi.
Shah, Ghanshyam( 2004). Caste and Democratic Politics in India. Orient Blackswan: New Delhi.
Paper V
Indian Economy and Business
Unit 1: Overview of the Indian Economy
1) Sources of Household Income
2) National Income Accounting
3) Recent Economic Growth trends in India
4) Agricultural Sector and its Pricing Policy
5) New Industrial Policy, 1991

Unit 2: Growth and Other features of the Indian Economy
1) Characteristics of Development
2) Factors affecting development
3) Human Development Index
4) Poverty and Exclusive growth
5) Public Distribution System
6) Regulatory Institutions in India

Unit 3: Money and Finance
1) Introduction to Money
2) The Reserve Bank of India and its functions
3) RBI’s Instruments of Control
4) Futures and Options Markets

Unit 4: Economics of the Public Sector
1) Value Added Tax
2) Goods and Service Tax
3) Budget and kinds of deficits
4) Fiscal Deficit
5) Government Debt

Unit 5: International Economics and Globalisation
International Trade Basics
1) Non Tariff Barriers
2) World Trade Organisation
3) Service Sector and India’s Trade in Services
4) Depression Economics

Suggested Readings
Unit I
1. Karl E. Case and Ray C. Fair (2007), Principles of Economics, 8th Edition, Pearson Education Inc. [Hereafter referred to as “Case & Fair”] : Ch. 16, Pp. 357—360
2. Case & Fair, Ch. 19, Pp. 417—426 and 429—431
[In both the above readings, data pertaining to the U.S. Economy and the case studies to be omitted. Calculation procedures not to be done in detail. The conceptual clarity of variables involved is required]
3. India’s Recent Economic Growth: A closer look”, R. Nagraj (2008), Economic and Political Weekly [EPW hereafter], April 12 2008
[Focus should be on making students understand how to analyse and interpret statistical data. Memorizing the data is not expected out of them]
4. Uma Kapila (2005-06), Understanding the problems of Indian Economy, 6th Edition, [Uma Kapila hereafter] Academic Foundation Press: Ch 13, Ch 19
5. Uma Kapila, Ch 22, Pp. 379—390

1) Uma Kapila, Ch. 3
2) Partha Dasgupta (2007), Economics: A Very Short Introduction, Oxford University Press: Ch 1, Pp. 14—29
3) Human Development Report, 2007-2008, Pp. 393—394, 404—410
4) Rohini Somanathan in Kaushik Basu, Ed. (2007), The Oxford Companion to Economics in India, Pp. 412—416
5) Bharat Ramaswami in Kaushik Basu, Ed. (2007), The Oxford Companion to Economics in India, Pp. 430—433
6) S.B. Gupta, Monetary Economics, S. Chand & Co. Ltd., [S.B. Gupta hereafter], Appendix H, Pp. 467—471

1) S.B. Gupta, Chapter 1
2) S.B. Gupta, Chapter 4
3) S.B. Gupta, Chapter 19
4) Michael R. Baye & Dennis W. Jansen, Money, Banking and Financial Markets: An Economics Approach, A.I.T.B.S. Publishers, Chapter 9, Pp. 297—300
1) Mahesh Purohit (2007), Value Added Tax: Experiences of India and other countries, Chapter 1
2) Mahesh Purohit (2009), A Road Map for GST, Foundation for Public Economics and Policy Research (FPEPR), Working Paper No. 2/2009
3) M.M. Sury (1990), Government Budgeting in India, Chapter 2
4) Raja J. Chelliah (2003), The Meaning and Significance of Fiscal Deficit, in Amresh Bagchi Ed., Readings in Public Finance, Oxford University Press
5) C. Rangarajan and D.K. Srivastava (2005), Fiscal Deficit and government Debt: Implications for Growth and Stabilisation, EPW, July 2, 2005, Pp. 2919—2924
N. Gregory Mankiw (2007), Economics: Principles and Application, 4th Edition, Cengage Learning India Pvt. Ltd., Chapter 9
[“In the news” Articles and Case Studies also to be studied]
1) Dominick Salvatore (2008), International Economics, 8th Edition, Wiley-India Edition, Chapter 9, Sections to be done: 9.1, 9.2A, 9.3 (9.3E only first 2 paragraphs for the concepts of Export Subsidy and EXIM Bank), 9.4, 9.5A, 9.6B, 9.6C, 9.6D, 9.7A
[Diagrammatic Analysis and Case Studies not to be done]
2) Uma Kapila, Chapter 29
3) Rupa Chanda Ed., Trade in Services & India: Prospects and Strategies, Wiley-India Edition, Chapter 2, Pp. 25—47
[De-stress the data on ‘4 Modes’ for examination point of view]
4) Paul Krugman, The Return of Depression Economics and the Crisis of 2008, Penguin Books, Chapter 9, 10

Paper VI
Media and Cultural Studies
Unit I Understanding Culture
Mass Culture, Popular Culture, Folk Culture
Media and Culture
Unit II- Critical Theories
Frankfurt School, Media as Cultural Industries
Political Economy,
Ideology and Hegemony
Unit III Representation
Media as Texts
Signs and Codes in Media
Discourse Analysis
Representation of nation, class, caste and gender issues in Media
Unit IV Audiences
Uses and Gratification Approach
Active Audiences
Reception Studies;
Women as Audiences
Sub Cultures; Music and the popular,
Unit V Media and Technologies
i)Folk Media as a form of Mass Culture, live performance; Audience in live Performance
ii)Media technologies; Medium is the Message; Technological Determinism; New Media and Cultural forms
Suggested Readings
AS Media Studies: An Essential Introduction Edited by Philip Rayner, Peter Wall and Stephen Kruger, Routledge (Covers Unit II, III, IV and V)

John Fiske, 1982, Introduction to Communication Studies, Routledge (Covers Unit II, Ideology and Meanings and Unit III Signs and codes )

Dennis McQuail, 2000, (fourth Edition) Mass Communication Theory, London, Sage (Covers Unit IV, Media Technologies)

Baran and Davis, Mass Communication Theory (covers Unit II, III and IV)

Kevin Williams, Understanding Media Theory (Covers Unit II, III and IV)
Media Cultures by Nick Stevenson, 2002, Second Edition, SAGE

James Clifford, Tony Benett, Raymond Williams, Stuart Hall, John Storey for Unit I (still have to give page numbers and exact citations) for Unit I
Short Extracts from writings by Adorno and Horkheimer, Radway, Roland Barthes, Mcluhan
Parmar S. Traditional Folk Media in India, 1975, New Delhi, Geka Books

Paper VII
IT & Online Journalism
Unit 1 Introduction to IT and Online Journalism
Introduction to Information Technologies
Analogue and digital technology
Emerging Trends in IT
ICT-scope and role
Intranet to Internet
Unit II Understanding New Media
Impact of new media on journalism
Difference of elements between web journalism, traditional journalism and other media
Characteristics of the online writer/journalist
New roles of journalists in the Internet age
Trends in web/online journalism
Unit III Web site planning, design and the writer
Basic HTML for writers
Audience analysis
Content planning, structure
Visual Design
Copyright issues
Web page elements
Unit IV Online research and Ethical issues
Conducting online searches, research and interviews
Online searching techniques
Journalism ethics and restraint in new media
o Accuracy
o Privacy
o Fairness
o Linking
o Journalistic integrity
Citing Internet sources
Legal issues in cyberspace. Questions of Plagiarism
Using social media to engage public
Unit V Writing and editing for the Web
Overview of Web writing
Linear vs. nonlinear form
Writing for the screen vs. writing for print
Web page writing techniques
Web page style, Editing web text
Storytelling structures that work on the Web
Practical: To prepare a website of their own with excercises in Visual design, Content management, Non Linear and Linear formats.

Suggested Reading:
On Line Journalism, Tapas Ray Foundation Books
and New Media by John v.pavlik(Coulmbia University Press,2001)
Introduction Digital Journalism: Emerging Media and the Changing Horizons of Journalism, Edited by Kevin Kawamoto(Rowman and Lilltlefield Publishers,2003)
Journalism to Online Journalism: Publishing News and Information by Roland De Wolk(Allyn & Bacon,2001)
Kumar, Keval, Teleommunications and New Media Technology in India: Social and Cultural Implication, Gazette, Volume 54 no 3, pp 267-277, 1995

Reporting And Editing For Print
UNIT 1 Covering news
Reporter- role, functions and qualities
General assignment reporting/ working on a beat
Covering of beats- crime, courts, civil administration, health, education, sports, mofussil reporting
UNIT 2 Interviewing/Types of news/leads
Interviewing: doing the research, setting up the interview, conducting the interview
Functions of Chief of Bureau, Correspondents
News Leads/intros/ Special leads, articles, features, human interests
UNIT 3 The Newspaper newsroom
Newsroom, Organisational setup of a newspaper, Editorial department
Introduction to editing: editing symbols, functions, headlines, role of sub-editor, news editor, Editor
Editorial page: structure, purpose, edits, middles, letters to the editor, special articles, light leader
Opinion pieces, op. Ed page
UNIT 4 Trends in sectional news
Week-end pullouts,
Supplements, Backgrounders
Special articles, columns/columnists
UNIT 5 Understanding media and news
Sociology of news
Objectivity and politics of news
Neutrality and bias in news
Suggested readings
The Art of Editing, Baskette and Scissors, Allyn and Bacon Publication
Dynamics of Journalism and Art of Editing, S.N. Chaturvedi, Cyber Tech Publications
News Writing and Reporting for Today’s Media, Bruce Itule and Douglas Anderson, McGraw Hill Publication
Modern newspaper practice: A primer on the press, F.W. Hodgson, Focal Press
Reporting for the Media, Fred Fedler and John R. Bender, Oxford University Press
The Newspaper’s Handbook, Richard Keeble, Routledge Publication
Principles of Editorial Writing, MacDougall and Curtis Daniel, W.C. Brown Co. Publishers
Mass Communication Theory, Denis McQuail, Sage Publications
Internal assessment :
Internal assessment may be based on covering the beats and writing reports / interviewing personalities, celebrities etc. Exercises on editing copies, writing headlines, writing features, Structuring a dummy editorial page, writing editorials etc. Discussions tests, debates and tests may be held regularly.
Paper IX
Broadcast Journalism
Unit I Understanding Sound and Visuals
The sound medium
· Sound scape
· Sound culture
· Characteristics of Radio
· Radio-signs and codes.
The visual medium
· Image-Still to moving
· Visual Culture & Politics of Image
· Electronic Image
· Television Image
· Television News Image
· Idea of Figuration
· Edited Image /Digital image
· Changing Ecology of Images Today
· Characteristics of Television medium
Unit II Basics of Radio Production
· Radio formats- Analogue to digital
· Types of Sound-Sync, Non sync, Natural sound, Sound sourcing
Radio Studio- Studio layout, mixer, control Panel etc.
Unit III Basics of Television Production
· Television formats-analogue to digital
· Portable television camera
· Camera Accessories
· Lens and Visualization
· Camera Movement
· Visual Grammar- Type of Shots, 180 degree rule, continuity, shot/reverse shot/cut away/in/Jump/Match.
Writing Broadcast News
- Sources
-News gathering processes
- Writing a radio News copy
· Television
- Sources/Elements/News gathering Processes.
- OB
- Anchor link
Broadcast News – Critical Issues & Debates
· Radio News &Current Affairs -AIR-Voice of India?
· Lack of commercial Model in Radio News
· Analysis of Performance of AIR News-Its Role Presentation, Content.
· Radio News- Form& Language, Evolution with Technology
Unit VI Contemporary issues in television news
· Changing character of TV news
· News as Performance & Construction
· News as event
· News gatherers as News Engineers.
· Simulated Sound in News.
· News Production Cycle.
· News as Entertainment
· Voyeurism
· Ontology and Evolution of Television News parlance
· News formulae-Crime Politics &Sex.
· 24 hr News Format.
· Language of TV News
· Newsy ‘Lingo’- Breaking News, News Update, Exclusive, Prime Time News,TRP
· TV News in a POST Modern World.
Practical Exercises –
- Visiting a TV news room/ or a radio news room
- How to devise a TV and Radio Interview
- Writing and recording a radio news story and a television news story
Suggested Readings:
The Television Reader, Edited by –Robert c Allen and Annette Hill (Ed- 2004), Routledge
Critical Ideas in TV Studio, Oxford Television Studio, John Corner, Clarendon Press (Ed-1999)
National Television Violence Study, Sage Publication (Ed-1988)
Television Handbook by Patricia Holland, Rout ledge (Ed-1997)
The Radio Handbook, by Carrel Fleming, Rout ledge (London & New York 2002)
A Study of Modern Television, by Andrew Crisell, Intro chapter page 1-14, and Television Genres, news and current affairs
P.C Chatterjee, Broadcasting in India, New Delhi, Sage 1987
Reading Television by John Fiske and John Hartley Ro
Paper X
International Politics
Unit I Approaches and Concepts
1. Brief understanding of some major approaches to International Politics.
Realism, Liberalism, Marxism, and Constructivism.
2. Introducing important concepts of International Relations (in brief)—Balance of power, Collective Security, National interests, Diplomacy, Cold war,detente and Decolonization.
Unit II India’s Foreign Policy
- Non- Align Movement, Changes and Continuity in Foreign policy. Relevance of NAM. India and Major Powers specially with USA and USSR and now Russia.
1. Nuclear Disarmament and India’s stand on nuclear Weapons.
Unit III India and its neighbours-
1. Our relations especially with China and Pakistan. China as a new emerging power and its impact on global politics and in South Asia.
2. India and SAARC. Identify areas and issues of conflicts and co-operation.

Unit IV United Nations

1. - How does it function? What are its objectives? India’s Role in U.N. Peace Keeping.
2. Security Council- its functioning A case for restructuring of the security council?
3. World Bank, IMF and other institutions. Politics of Financial Aids.
Unit V Contemporary Global Concerns
1. – Global Terrorism, Climate Change, financial Crisis and ethnic conflicts.
Suggested Readings-
Sikri, Rajiv( 2009). Challenges and Strategy: Rethinking India’s Foreign Policy. OUP: New Delhi.
Harshe,Rajan and K.M. Sethi (2009). Engaging with World: Critical Reflections on India’s Foreign Policy. Orient Blackswan: New Delhi.
Bajpai, Kanti ( 2005). International Relations in India. Orient Blacksawn: New Delhi.
Pant, Harsh V. (2009). India’s Foreign Policy in Unipolar World.Routledge: New Delhi.
Shridhran,E. (2007). The India-Pakistan Nuclear Relationship: Theories of Deterrence. Routledge: New Delhi.
Dixit, J.N. (2002). India’s Foreign Policy: Challenges to Terrorism. Gyan Books: New Delhi.
Malik, Priyaranjani( 2010). India’s Nuclear Debate: Exceptionalism and the Bomb. Routledge: New Delhi.
John Allphin Moore, Jr and Jerry Pubantz (2008). The New United Nations, Pearson Education Delhi.
Goldstein, Joshua S. (Fifth Edition2003), International Relations, Pearson Education : Delhi.
Taylor, Paul and A.J.R. Groom (eds. 2000), The United Nations at the Millennium, Continuum:London.
Gareis, Sven Bernhard and Johannes Varwick,(2005). The United Nations: An Introduction, Palgrave Macmillan: Basingstoke.
Baylis, John and Steve Smith (eds.) (Third Edition2005,), The Globalization of World Politics, Oxford University Press: New Delhi.
Paper XI
Press Laws and Ethics
Unit-I State, Media and Law
· “The Fourth Estate” and the idea of democracy
· The Indian Context
· History of Press Laws in India

Unit -2 Freedom of Press and the Press Laws
· Laws - Bills and Acts, Ordinance, Regulations, Statute, Code, Norms, Conventions
· Freedom of the press and the Constitution
· Interpretation of Press Freedom
· Right to Information
· Article 19(1)(a) of the Indian Constitution-Freedom of speech and expression
· Article 19(1)2 reasonable restrictions to freedom of the press
· Case studies on freedom of speech with reference to media
· Issues of Privacy & Censorship
· Committess- Chanda, P.C. Joshi Committee, Varghese Committee, Bachawat Committee
· Press Commissions- First and Second
· Press laws before and after Independence

Unit III- Press laws , Acts and Regulations
· Basic terminology-affidavit, accused, acquittal, bail, conviction, defendent, evidence, Plaintiff prosecution, prima facie, subjudice
· Sedition-incitement to violence (section 121 IPC) IPC 121 read with 511
· inflammatory writing (IPC 353)
· Defamation (IPC (499) 500) civil and criminal defamation-libel, slander
· Parliamentary privileges / Articles 105 (Parliament) Article 194 (State
· Parliamentary Proceedings Act, etc.
· Contempt of Court
· Press Registration of Books Act. 1867/1955 role of RNI
· Intellectual Property Rights
· Official Secrets Act 1923
· Copyright Act 1957
· Working Journalists Act
· The Press Council Act (Press council as a regulatory body- powers, guidelines etc)
· Right to Information Act 2005
Unit IV- Broadcast, Cyber and Laws pertaining to Advertisements
Laws for Broadcasting sector: Prasar Bharti Act 1990, Broadcasting Bill, Cinematography Act 1952, Cable TV Networks (Regulation) Act of 1995.
Public Policy Issues on Airwaves; Community Radio Advocacy
Cyber laws; IT Act of 2000 and Media, Convergence Bill (to be enacted), Regulatory Commissions of New Media
Advertisement and Law; Advertisement Act of 1954, Indecent Representation (Prohibition) Act, 1986, The Drugs and Magic Remedies (Objectionable) Advertisement Act of 1954, Issues of Consumer Protection, The Commercial Code of AIR & Doordarshan
Basic Ethical Theory: Historical Perspectives on Ethics
Fairness and Objectivity
Debates on Objectivity Vs Subjectivity
Self-regulation Vs Legal Regulation
Legal rights and responsibilities of Journalists
Social Responsibility of Press
Regulatory bodies like Press Council, Editor’s Guild, etc,.
Issues related to Media Ethics-Media and Human Rights, Media Vs Market, Sting Journalism, Discussion on Reporting of Issues relating to Sex, Violence, Gender, Religion, Caste, etc,.
Suggested reading-
Vekat Iyer- Mass Media Laws and Regulations in India-Published by AMIC
D.D. Basu- Press Laws
Paranjoy Guha Thakurta (2009), Media Ethics, Oxford University Press,
P.K. Ravindranath Press Laws and Ethics of Journalism, Author Press
Pavan Duggal, Cyberlaw in India, Saakshar Law Publications
Rajan, N. (ed.) (2007). 21st century journalism in India. New Delhi, Sage Publications

Anil K. Dixit (2006), Press Laws and Media Ethics, Reference Press

K.S. Venkateshwaran Mass Media Laws and Regulations in India, Published by Asian Mass Communication Research and Information Centre
Internal Assessment- The internal assessment will be done on presentations and written assignments.
Paper XII
Print Journalism and Production
Unit 1: Specialised Reporting
· Political
· Parliamentary
· International Affairs
· Interpretative reporting
· In- depth /Investigative reporting
Unit 2 : Different formats of journalism
Magazine journalism
Tabloid journalism, Celebrity/ Page3 journalism
Photo journalism/Photo-editing
Unit 3 : Newspaper production
Newspaper make-up
Design process (size, anatomy, grid, design)
Handling text matter ( headlines, pictures, advertisements)
Page make-up ( front page, editorial page)
Layout and format
Copy preparation
Unit 4 Technology and print
· Printing Processes : Traditional vs modern
· Desk top publishing/software for print ( Quark Express, Adobe Photoshop etc.)
Unit 5 Current issues and debates
· Ethical debates in print journalism
· Contemporary issues in print journalism
Printing the newspaper( Practical Exercise )
Internal assessment:
Printing the newspaper. ( This includes the entire process from the story idea to the reader.)

Suggested Readings
Principles of Art and Production, N.N. Sarkar, Oxford University Press
Professional Journalism, M.V. Kamath, Vikas Publications
Groping for ethics in Journalism, Eugene H. Goodwin, Iowa State Press
Journalism in Modern India, Ronald Wolseley, Asia Publishing House
Print Journalism: A Critical Introduction, Richard Keeble, Routledge Publication
Journalism: Critical Issues, Stuart Allan, Open University Press
A concise course in Reporting, B.N. Ahuja and S.S. Chhabra, Surjeet Publications
Paper XIII
Unit 1. Development: Concept, Concerns and Issues
· Concept of development;
· Characteristics of developing countries vis-à-vis development;
· Development experience in the Third World; problems of underdevelopment;
· Measurement of development;
· Human development Index;
· Physical quality of life Index
· Basic needs model;
· Theories and paradigms of development– Dominant Paradigm, Dependency paradigm, New/alternative Paradigm;
· UN millennium development goals;
Unit 2. Development Communication: Concept, issues and approaches
· Concept of Development Communication; Terms related to Development & Development Communication - Development participation, awareness, threshold, effort, awareness, discontent, motivation; sustainable development, praxis
· Genesis /Evolution of Development Communication;
· Philosophy & Approaches to Development Communication (Empathy, Diffusion, Magic Multiplier);
· Development Support Communication-Definition, genesis, areas, Wood’s Triangle;
· Development support communication in India as applied to agricultural extension, health communication, population control, education and environment.
· Strategies in development communication-Case studies and experience.
Unit 3. Media & Development
· Mass Media as a tool for development;
· Problems with the use of media for development;
· Creativity in media presentation of development issues;
· Role & performance record of each medium-Print, Radio, TV, traditional media, documentaries on development issues.
· ICT & development
· Role of development agencies and NGOs in Development Communication.
Unit 4. Communication & Development: The Indian Experience
· Communication scenario;
· Development paradoxes;
· Skewed disparities;
· Social & economic development;
· Rural & Urban development;
· Role of development communication in India;
· Cyber media & development; e-governance, digital democracy & e-chaupal, development & human rights; civil society & good governance.
· Critical appraisal of development communication programmes in India such as SITE, Kheda, Jhabua projects.
· Panchayati Raj
· Major development Issues in India-agriculture, health & family welfare, population, women empowerment, poverty, unemployment, energy and environment, literacy, slum development, water harvesting & management, safe drinking water, community development, urban sanitation, consumer awareness, Right to Information (RTI).
Unit 5. Rural Journalism
· Information needs in a rural setting;
· Rural newspapers;
· Use of traditional media for development in rural areas;
· Problems faced in communication in rural areas;
· Critical appraisal of mainstream media’s reportage on rural problems and issues;
· Effective scripting for rural media;
· Rural media organizations;
· Tribal communication-specific features of tribal society;
· Information needs in tribal setting;
· Critical appraisal of mainstream media’s reportage on tribal problems and issues;
· Effective scripting for tribal media; tribal media organizations.


-Project on any development issue;
-Reporting on the development communication strategy of any NGO;
-Designing effective communication material for development;
-Preparing a multi-media campaign on a social issue.

Suggested Readings:
Rogers Everett M : Communication and Development- Critical Perspective,
Sage, New Delhi, 2000
Srinivas R.Melkote & H. Leslie Steeves: Communication For Development In The Third World, Sage Publications.
Belmont CA : Technology Communication Behaviour, Wordsworth
Publication, New Delhi, 2001.
Dr. Anil Kumar : Mass Media and Development Issues, Bharti Prakashan,
Upadhyay Varanasi, 2007.
UNDP : Human Development Report (published every year), Oxford
University Press, New Delhi.
World Bank : World Development Report (published every year) Oxford
University Press, New Delhi.
Wilbur Schramm : Mass Media and National Development- the role of
information in developing countries, UNESCO/ Stanford
University Press, 1964.
Amartya Sen : Development as freedom, Alfred A Knopf, New York, 1999.
Daya Thussu : Media on the move: Global flow and contra flow: Routledge,
London, 2006.
D V R Murthy : Development Journalism, What Next? Kanishka Publication,
New Delhi, 2007.
Ghosh & Pramanik : Panchayat System in India, Kanishka Publication, New
Delhi, 2007.
Shivani Dharmarajan : NGOs as Prime Movers, Kanishka Publication, New
Delhi, 2007.
What Do We Mean By Development: An Article by Nora C Quebral in International Development Review, Feb, 1973, P-25.
Modern Media in Social Development : Harish Khanna.
Keval J. Kumar : Mass communication in India, Jaico Publishing House,
Mumbai, 2005.
Uma Narula : Development communication - Theory and Practice, Har Anand Publication, 1999.

Paper XIV
International Media Scenario
Unit 1 : The historical context
The advent of the popular media
Radio and international communication ( BBC, VOA, Radio Europe, Radio Liberty )
Media during World War II ( Nazi Propaganda etc. )
Unit 2 : Media until the split of USSR
Cold war--- From Communist propaganda to Capitalist persuasion
Domination of the world news agencies/ flaws in the flow of news
Demand for NWICO/ Communication debates
Mac Bride Commission and UNESCO
Unit 3 : Media before, during and post 9/11
First televised Gulf war/ CNN and Peter Arnett controversy
Media and Gulf war II /Embedded Journalism
Changing boundaries of journalism post 9/11 ; Mapping the Al Jazeera phenomenon
Emerging chaos of global news in the global public space
Unit 4 : Approaches to theorizing International communication
Discourses of globalization ( with respect to media)
Cultural imperialism
Implications of the liberalized global communication regime (legal, moral, cultural )
Regionalization and localization in the media market, Local and global
Unit 5 : The dawn of the internet age
· From free flow of information to free flow of commerce
· Global digital divide
· Blogging / War blogs
· Media conglomerates/monopolies ( case studies : Rupert Murdoch, Ted Turner.....etc.)
Internal Assessment:
The internal assessment will be based on assignments, Group discussions and tests conducted in class.
Suggested readings
International Communication: Continuity and Change – Daya Kishan Thussu, Oxford University Press
War, Media and Propaganda : Yahya R. Kamalipor and Nancy Snow by Rowman and Littlefield Publication
Communication and Society, Today and Tomorrow “ Many Voices One World” Unesco Publication
Journalism after 9/11, Barbie Zelizer and Stuart Allan, Routledge Publications
War and the media : Reporting conflict 24x7, Daya Kishan Thussu, Vistaar Publications
Reporting war : Journalism in war time Stuart Allan and Barbie Zelizer, Routledge Publication
Globalization of Corporate Hegemony, Yahya R. Kamalipor, New York Press
Politics of news, J.S. Yadava, Concept Publishing and Co.
Media and communications in the third world countries, Zahida Hussain and Vanita Ray

Paper XV
Advertising and Public Relations
Unit 1-Introduction to Advertising

· Meaning and definition, need, Nature, scope and functions of Advertising.

· Origin, Growth and development of advertising - advertising in the Global scenario

· Advertising as a tool of communication-communication theories applied to advertising.

· Role of Advertising-in marketing (mix), in society, in Public relations, in National Economy and Development,

· Types of advertising Commercial & Non-commercial, Product & Consumer, Classified & Display, Retail & Wholesale, Regional, National & Co-operative, Govt. advertising Public service ad, Political advertising, Corporate/Institutional ad, Public relations ad, , financial advertising, advocacy ,surrogate.

· Advertising-A critical appraisal -Economic ,cultural, Psychological and Social aspects of advertising

· Advertising Theories and Models-AIDA model, DAGMAR Model ,Maslow’s Hierarchy Model

· New trends in Advertising

· Ethical & Regulatory Aspects of Advertising-Apex Bodies in Advertising-AAAI,ASCI and others their codes.

Unit 2. Advertising through Print, electronic and online media

· Types of Media for advertising -Print , electronic, cyber, outdoor, Transit, direct, speciality, POP/In- shop media, yellow pages, cinema, traditional, inflight. Their Characteristics, Merits & Limitations
· Media for Advertising Media selection, Planning, Strategy and Research.

· Organisation- Advertising department vs Agency-Structure, Functions, role & importance ,Agency client relationship, media buying houses, agency commission factors affecting Selection of advertising agency, Govt ad deptt.

· Market Research, Segmentation, Positioning and Targeting-

· Advertising Objectives -Setting the objectives and Strategies to achieve those objectives.

· Branding- Brand image, identity, equity

· Advertising Budget –Determining advertising expenditure, process and methods of budgeting

· Campaign Planning-Various stages of the campaign, inter-media co-ordination

· Media Planning, Scheduling and Research-Selection of media category, Reach, Frequency & Impact of selected media, Cost & other factors influencing the choice of media, Media Scheduling
· Advertising Production- Conceptualisation, Visualisation and Creativity, elements of a copy, advertising message and its types, appeals, USP , copywriting and ad designing for print ,radio, TV and cyber media

Unit-3. Public Relations-Concept and practice

· Meaning and Definition of Public Relations - Its need, nature and scope, functions
· History , growth and development of PR.
· How PR is different from advertising, marketing, publicity and propaganda
· Corporate Communication, tools, techniques, Difference between Corporate communication & PR
· Role of PR- in developing countries, Educational and Research Institutions, rural Sector, in Defence , in Political and Election Campaigns
· Principles of Public relations
Tools of Public relations- use of news, speeches, special events, press release, handouts and leaflets, audiovisual media, internet, e-mail, and digital photography. corporate film, house journal, annual report, speech writing, minutes and official memo, institutional advertising.
· Organisation of Public relations-In house department vs consultancy.
· PR in govt and Private sectors.

Unit 4.-PR-Publics and campaigns
PR with Internal and External publics- employees, community, industry, marketing, shareholders and investors, suppliers, govt, media, publishers, designers, photographers and printers.
PR Campaign-planning, execution, evaluation
· Research for PR
· Managing promotions and functions, VIP visits, public service activities, working with causes and ideas
· Role of PR in Crisis management.
· Ethical issues in PR-Apex bodies in PR- IPRA code - professionalism ,PRSI ,PSPF and their codes.

Unit 5- Govt Information systems
Govt’s Print ,electronic ,publicity, film and related media organizations.
Govt funded centers for media learning

1. Design an ad copy for a product
2. Script writing for electronic media( Radio jingle, TV Commercial)
3 Planning & Designing advertising campaigns
4. Critical evaluation of advertisements
5. Planning and designing PR campaign


1. David Ogilvy, Ogilvy on Advertising ,Pan/Prion Books
2. Frank Jefkins ,Advertising Made Simple, Rupa & Co.
3. Chunawalla , Advertising Theory And Practice, Himalaya Publishing House
4. Aaker, Myers & Batra, Advertising Management
5. Jethwaney Jaishri, Advertising , Phoenix Publishing House
6. Lewis Herschell Gordion, The Complete Advertising and Marketing Handbook, East West Books
7. Mohan Mahender Advertising Management: Concepts & Cases, Tata McGraw Hill Publishers
8. Douglas Torin, The Complete Guide to Advertising, MacMilan, London

9 Black Sam & Melvin L. Sharpe, Practical Public Relations,Universal
10. Jefkins Frank Butterworth, Public Relation Techniques, Heinmann Ltd..
11. Heath Robert L , Handbook of Public Relations Sage Publications,
12 . Dennis L. Wilcose & Glen T, Public Relations, Pearson
13. Cutlip S.M and Center A.H., Effective Public Relations, Prentice Hall
14. Kaul J.M., Noya Prakash, Public Relation in India, Calcutta

Paper XVI
Reporting & Editing for Broadcast Media

Unit I Broadcast news- Organization, Working, Radio News Rooms,
· TV News Room (Hierarchical structure, Organisation, working)
· Organization of Doordorshan & AIR
· Overview of other Departments of a Radio News channel/TV news channel.
Unit II Television News Studio & Production Techniques
· Lighting.
· Working Layout of PCR & TV Studio
· Equipment
· Responsibilities/Production Techniques
· Production process
· Studio interview, Talk show, Discussion, New bulletin
· Budgeting for Radio & TV.

Unit-III Editing –Concepts & Evolution
· Radio Editing
· Sound editing.
· Softwares, Techniques, Equipment.
· Television-Online Editing
· Offline editing –Linear, Non linear
· Feature
· Radio Discussion
· Phone
Unit V Studying Media Audiences
· Changing profile of Radio Audience in India-
· From AM to FM
· From Loudspeaker to Mobile Radio
· Concepts of Radiocracy, Radiogeny & Radio Profiling
· Identity, Media and Multi culturalism
· Televisuality Media
· Violence and Audiences-Overview of theories & contemporary
· Formats like (reality TV etc.)
· Live Television- Live audience (Ontology, ideology etc)
· Introduction to Telefeminism
· Interactivity in Television & Radio-Contemporary Debates
· Citizen Journalism.
Practical Exercises –
Conducting a Radio discussion.
Production of edited capsules (For Radio and TV)
Production of a brief news bulletin
Conducting Television Interviews, Talk Shows
Suggested Reading:
Television Field Production and Reporting, Frederick Shook, Longman Publishers, 1996
Effective TV Production, Gelard Millerson, 1993
Electronic Media by John E Craft, Fredric A Leigh and Donald G. Godfrey Arizona State University (Chapter 13 Audio and Video System Page 270 to 299)
Television Production Handbook, Herbertt Zettl, Wadsworth Publishing, 2005
The Television Reader, Edited by –Robert c Allen and Annette Hill (Ed- 2004)
Critical Ideas in TV Studio, Oxford Television Studio, John Corner, Clarendon Press (Ed-1999)
Television Handbook, Patricia Holland, Rout ledge (Ed-1997)
The Radio Handbook, Carrel Fleming, Rout ledge (London & New York 2002)
A Study of Modern Television by Andrew Crisell, (Sections on Infotainment, Television Culture and Television Audiences)
Radio Journalism, Guy Starkey, Andrew Crisele Publication, Sage, 2009

Paper XVII
New Media Technologies
Unit I Introduction to New Media
· New media- Meaning and characteristics
· Interactivity and New Media
· Economics of New Media
Unit II New Media Technologies and Applications
· Digitization of media- media convergence.
· Encoding and compression standards.
· Telecommunication- 3G, 4G
  • Production for the internet and mobile.
  • Online broadcasting technologies- webcasting, podcasting, online radio.
  • Satellite radio and satellite cinema.
  • Social TV, Video conferencing
  • New media art- installation art, digital art etc.
Unit III
New Media and Governance
  • E-Governance; Innovations in E-Governance
  • New Media and National Security
  • New Media as Surveillance Technology
  • New Media Laws and Regulatory Frameworks
Unit IV New Media and Social Change
  • Community Informatics
  • Open Source Approaches
  • Activism in Cyber space
  • ICT’s and Gender; ICT and Social Inclusion
  • Case Studies (Cyber Mohalla Project)
Unit V New Media and Social Life
  • Net -worked Societies
  • Speed and Social Life
  • Social relationship and Identity - Online and Offline
  • Concepts of Virtuality; Post- Modern Virtualities
  • Ideas of Virtual Space Vs Real Space
  • Youth and Social Networking
  • Ethical issues with Social Networking
  • Globalisation and Emerging Cyber Cultures
Suggested Case Studies: E Governance in Himachal Pradesh, Gujarat
Cyber Mohalla Project by Sarai; Indy Media; Demotix

1) A observational field project on use of New media in Panchyats/ rural areas.
2) Creating a mobile capsule for social activism and marketing it though social networks.
3) Learning the basics of the production of a podcast.
4) Actively participate in a Cyber Media campaign or do a report on Cyber Activism
5) Observational studies on Surveillance technologies, Youth and Social Networking
Suggested Readings:
Hand Book of New Media by Lievrouw and Livingston, Sage (Student Edition)

Stephen McDowell & Kartik Pashupati (nd) ‘India's Internet policies: ownership, control, and purposes’; Unpublished Paper.

The Revenge of Low Tech: autolabs, telecentros and tactical media in Sao Paulo by Richard Rosas, from Crisis Media Sarai Reader 04

Kahn, R and D Kellner, “New Media and Internet Activism: From The Battle of Seattle to Blogging’ New Media & Society, Vol. 6, No. 1, 87-95 (2004)

Feenberg A. and M. Bakardjieva, (2004).”Virtual community: No killer implication” New Media and Society Vol 6(1): 37-43.

Castells, Manual (2004) The Network Society: a cross-cultural perspective, Edward Elgar, MA (Chapter 1. Informationalism, networks, and the network society: a theoretical blueprint pp.3-45. )

Gill, S.S (2004) India’s Information Revolution: A Critique; Rupa, Delhi, 2004.

Lewis Peter M. and Jones, Susan, “ From the Margins to the Cutting Edge: Community Media and Empowerment”, (eds.) (2006) Cresskill, NJ: Hampton, 256 pp

Van Dijk, J. A. G. M. “ The Network Society : Social Aspects of New Media”, Sage Publications, 2005

Jal Chitra, Water Map: Soft ware for Rural Water Management by Vikram Vyas from Shaping Technologies Sarai Reader 03 (page 292-296)

The Face of The Future: Biometric Surveillance and Progress by Rana Das Gupta in The Cities of Everyday Life, Sarai Reader 02 (page 290-296)

Why activists cannot afford to neglect the Internet by Arun Mehta from The Public Domain Sarai Reader 01 (P 140-146)

Media Industry Management
Unit 1 Media Management: Concept and Perspective
· Concept of management
· Classical and modern school of management
· Functions and Principles of good management
· Origin and growth of media management
· Development of media organizations as an Industry in India
· Media management in the global scenario
· Political economy and media industry
Unit 2 Media Industry –An overview
· Media industry as manufacturers( content and consent)
· Ownership patterns in India
· Characteristics of media industries
· Consolidation and convergence
· Mission and vision of Media Organisations
· Structure of newspaper organizations, news agencies, magazines, Radio and TV.
· Functions of various departments of these media organizations
· Media audiences and credibility
· Media Management Models
· Government-Media Interface- Policies and regulations
Unit 3. Media Economics and Marketing

· Financial Management and budgeting
· Sales, Marketing and Market analysis
· Developing strategies for product, promotion, pricing, penetration and distribution.
· Sources of revenue-circulation and advertisements
· Problems of finance
· Market Position of performance evaluation(TAM, TRP and HITS)
· Problems of finance

Unit 4 Entrepreneurship, Media managers and workforce
  • Arranging equipment and personnel for a new media enterprise
  • Personnel management in media organisations
  • Qualities and Functions of media managers
  • planning and goal setting
  • Entrepreneurial freedom and challenges
  • Unionism in media companies
  • Concepts of Leadership and motivation in the media
Unit-5- Media management: Insights, Practices and challenges
· Legal, ethical and Social responsibility in Media management
· Case studies of Media Organisations
Practical :
· 1.To prepare a project on the management strategies adopted by any one newspaper and one television channel.
· 2. Case studies of different media organizations
· 3. Written assignments and Presentations
Suggested Reading:
    1. Media Management in the age of Giants-Dennis F. Herrick(Surjeet Publications)
    2. Media Industries-History, Theory and Method(Edited By- Jennifer Holt and Alisa Perren)(Wiley- Blackwell)
    3. Managing Media Organisations-John M. lavine and Daniel B. Wackman
    4. Newspaper Management- Gulab Kothari
    5. Management of Electronic Media- Alan B. Albarran
    6. Strategic management in media – LucyKung, SAGE
    7. Marketing Of Newspapers - Padmaja R, Kanishka Publishers Distributors
    8. The Fundamentals Of Marketing, Edward Russell, Ava Publishing

Paper XIX
Communication Research and Methods
Unit I Introduction to Research
Definition, Role, Function, Basic and Applied Research, Scientific Approach, Role of theory in research, Steps of Research (Research question, Hypothesis, Review of Literature….)
Unit II Methods of Media Research
Qualitative- Quantitative Technique, Content Analysis, Survey Method, Observation Methods, Experimental Studies, Case Studies, Textual and Discourse Analysis; Rhetorical Research; Narrative Analysis; Historical Methods.

Unit III Sampling
Need for Sampling, Sampling Methods, Representativeness of the Samples, Sampling Errors and Distributions in the Findings.
Tools of data collection: Primary and Secondary data- Questionnaire, Focus Groups, Telephone, Surveys, Online Polls, Published work.
Unit IV Data Analysis Techniques; Coding and Tabulation, Non-Statistical Methods (Descriptive and Historical)
Unit V Ethnographies and other Methods
Readership and Audience Surveys; Ethnographies; Media Research as a Tool of Reporting Ethical Perspectives of Mass Media Research; Working with Archives; Library Research; Working with Internet as a source; Writing Citations, Bibliography
Practical Exercise
Framing the Research Question; Writing an Abstract; Class Presentations of proposed research (these should be tied to the dissertations that students are planning to undertake in the 6th semester)

Suggested Readings:
Mass Media Research by Wimmer and Dominick; Thomson Wadsworth
Media Research Techniques by Arthur Asa Berger, 1998, Sage
Introduction to Communication Studies by John Fiske, 1982, Routledge
Media/Society: Industries, Images and Audiences by David Croteau and William Hoynes Pine Forge Press (For Case Studies)

Paper XX
Radio & TV Production
UNIT I Public Broadcast Model
· Public Broadcasting Model in India-Evolution, Concept, Policy, legal framework, Purpose, Funding, Ownership, Access.
· Public Broadcasters in India
- Doordarshan (SITE TO SATELLITE)
· Global Overview – Britain, Netherland, South Africa, Arab Nations
· Democratization of Media- Participatory communication Videos
· Community Radio
· Campus Radio
· Changing Media Form &Future of PSBT

Unit II-Private Broadcasting-Emergence and Impact
. Private Broadcasting in India-Evolution, Policy, Legal Framework, Purpose, funding, Access.
· Commercial Radio-FM Broadcasting.
· Private Vs Public Debate-
Unit III Radio Genres and Advanced Production
-Radio Drama
-Radio Documentary
UNIT IV. Advanced Television Production
· Documentary film making
· How to produce a Documentary
· New Forms & Experiments with the Documentary form.
· Camcorder cults.
· Documentary as counter Cinema.
Unit V- Production
· Production of Television Documentary
Practical Exercises
· Production of edited capsules (For Radio and TV)
· Production of Documentary (as mentioned in Unit V)
· Students should visit a Campus Radio or a Community Radio and do collaborative productions in Radio Talk/Radio Drama/Radio Documentary
Suggested Reading:
News and Entertainment, Daya Kishan Thussu, Sage Publication, 2007
‘Beyond Commercial Logic’ by Independent Film and Video from Seminar, Vol. 455, July 1997 (For debate on Public Service Broadcasting)
The Open Frame Reader: Unreeling the Documentary film by Rajiv Mehrotra, By PSBT (several short articles)
Other Voices: The Struggle for Community Radio in India by Vinod Pavravala and Kanchan Malik, Sage
‘The Dynamics of Social Change: The Role of Television’ from Television in Contemporary Asia by French Richards, SAGE
Other Voices: The Struggle for Community Radio in India by Vinod Pavravala, Sage
Broadcasting In India: P C Chatterji, Sage Publications, 1991

Satellites Over South Asia: Broadcasting, Culture and the Public Interest – David Page, William Crawley, Sage Pubilcations, 2001
K. Sadanandan Nair & Shirley White (Ed) Perspectives on Development Communication; Sage, New Delhi
Singhal, Arvind & Everett M. Rogers (1989) India's Information Revolution; Sage, New Delhi.
Monroe Price & Stefaan Verhulst (Ed.) Broadcasting Reform in India; OUP, Delhi
Introduction to Documentary by Bill Nichols, 2001, Indiana University Press, page 1 to 49
Claiming the Real: the Documentary Film Revisited by Brian Winston, 1995, Indiana University Press Page 11-14
Satellites Over South Asia: Broadcasting, Culture and the Public Interest – David Page, William Crawley, Sage Pubilcations, 2001

Practising Journalism: Values, Constraints, Implications, Nalini Rajan, Sage Publications, 2005

Internship -4-6 weeks(mandatory)During the summer break

Semester VI
Paper XXI
Human Rights, Gender and Environment
1. Understanding Social Equality: caste, gender, ethnicity and class as distinct categories and their relations.
2. Human Rights: Meanings, UN Declarations, Human Rights and Indian constitution. National Human Rights Commission. Human rights and marginalised groups. Human Rights Movement in India.
3. Gender: Understanding the structures of Patriarchy. Economic and Political empowerment of Women in India. Laws and Institutions related to Women rights.
4. Environment and Sustainable Development. UN environmental programmes. Policies and Programmes of protecting Environment in India.
5. Globalization and its impact on Workers, Peasants, Dalits and Adivasis.

Suggested readings-
Agrawal, Anil and Sunita Narain(1991). Global Warning and Unequal World: A case of Environmental Colonialism, Centre for Science and Environment, Delhi.
Baxi, Upendra ( 2002). The Future of Human Rights. OUP, New Delhi.
Beteille, Andre(2003). Antinomies of Society: Essays on Ideology and Institutions. OUP: New Delhi.
Geetha,V (2002). Gender. Stree Publications: Calcutta.
Guha Ramchandra and Madhav Gadgil ( 1993). Environmental History of India. University of California Press: Berkeley.
Menon, Nivedita ( 2000). Gender and Politics in India. OUP: New Delhi.
Shah, Nandita and Nandita Gandhi ( 1992). Issues at Stake: Theory and Practice in Contemporary Women’s Movement in India. Kali for Women: Delhi.
Datta, Kusum(2007). Women's Studies and Women's Movement in India Since the 1970s: An Overview Kusum Datta, The Asiatic Society: Delhi.
Ray, Raka(1999). Fields of Protests: Women’s Movements in India. University of Minnesota Press.
Kishwar, Madhu (1999) Off the Beaten Track: Rethinking Gender Justice for Indian Women. OUP:New Delhi
Agnes, Flavia (1999) Law and Gender Inequality: The Politics of Women's Rights in India. Oxford University Press.
Kumar, Radha The History of Doing, An illustrated Account of Movements for Women's Rights and Feminism in India, 1800-1990,

Paper XXII
Seminar on Current Affairs
During the course of the semester each student will be required to do an in-depth study of a topic and present it as a seminar.

  • Seminar presentations on topics assigned by the teacher.
  • Students should also submit individual assignments on these topics.
  • The Final presentations should be made in the presence of the class, the teacher concerned and at least one more teacher/ expert.
  • Marks to be allotted to the student in continuous internal evaluation by the teacher as well as on the final presentation in the presence of the expert.

Break-up of marks

1. Continuous evaluation based on attendance, consistency and participation in seminar discussions -50 marks
2. Final Presentations – 50 marks
Research Dissertation
Maximum Marks for the Dissertation (paper 23 and 24) are 200
Break up:
External Evaluation 100 marks
Internal Evaluation 50 marks
Viva Voce 50 marks
I) The committee recommends that the students should be encouraged to begin work on their dissertations in the V semester as practical exercises for Paper 19.
II) The committee recommends that the internal faculty’s hours for dissertation supervision must be included in their weekly time table hours. It should be made mandatory for the students to meet the dissertation supervisor twice a week. Internal Evaluation should be tied to their regularity and consistency.
III) The colleges should form a committee of external evaluators as well as examiners for Viva Voce consisting of journalists, media critics as well as academics. Each member of the committee should be given at least two dissertations to evaluate to facilitate a comparative analysis.


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