Aug 30, 2009

MCRC Mass Communication Details

M.A. Mass Communication (50 Seats) The graduates of M.A. Mass Communication are expected to be media professionals with strong conceptual and technical skills who are ready to choose a diversity of career options in radio, photography, film, video & TV Production. The two-year intensive course imparts learning in technical and conceptual skills through both hands-on production work and theoretical academic work. The graduates of MCRC have over the years distinguished themselves in a diversity of media related careers. They are contributing energetically to various media institutions and industries as producers, directors, reporters, editors, camerapersons, writers, independent film-makers, teachers, scholars, designers, media practitioners and installation artists. The course requires students to clear final examination in two parts held at the end of each academic year. The examination consist of written papers, media production, internal assessment (including professional performance) and viva voce. Duration : Two YearsNumber of Seats: 50 Course Inputs Communication Theory, Research & Evaluation Visual Communication Sound for the Media Traditional Entertainment Audio-Visual Production and Still Photography Radio Production Video and Television Production Film Production Media Appreciation Eligibility Candidates who have taken their first degree in Arts, Humanities, Social Sciences, Natural Sciences, Engineering or Medicine, Commerce etc. are eligible to apply, provided they have secured 50 percent or more marks in aggregate in their first degree examination of a Course which is of three or more years duration after the 10+2 Examination. Age limit for admission is a maximum of 30 years on August 1, 2006. The students have to submit along with the application form a Statement of Purpose which should also briefly encapsulates all the extra curricular activities they have been involved with. The students are not to submit a Portfolio at this stage, but are expected to carry a Portfolio in case of selection to the interview stage.

Suggested Readings for Students (A)

1. Introduction to Communication Studies---------John Fiske
2. Mass Media Laws & Regulations--------C S Rayudu, S B Nageshwar Rao
3. Press in the Indian Constitution --------------R K Ravindran
4. Principles & Ethics of Journalism ------------Dr. Jan R Hakemuldar, Dr. Fay AC
5. Media & Development -------------------------M R Dua & V S Gupta
6. Mass Communication & Development -------Dr. Baldev Raj Gupta
7. Mass Communication In India ---------------Keval J Kumar
8. What Do We Mean By Development ---------by Nora Quebral
Article in IDR, 1973, Pg-25
9. Modern Media in Social Development---Harish Khanna
10. The Changing conceptions of Development 0by S L Sharma,
Article in National Development, Vol. 1, 1980
11. Lectures on Mass Communication ------------S Ganesh
12. Indian Broad Casting -------------------------H R Luthra
13. Television Techniques -------------------------Hoyland Beltinger
14. Advertising Made Simple ---------------------Frank Jefkins
15. Ogilvy on Advertising -------------------------David Ogilvy
16. Advertising Management ---------------------Aaker, Myers & Batra
17. Management, Prentice Hall of India ---------Stephen P. Robbins & Mary Coulter,
18. The Indian Press – Profession to Industry --Anna Bhattacharyajee
19. Beyond Those Headlines:---M. V. Desai & Sewanti
00Insiders on the Indian Press ------
20. Economic Aspect of Indian Press ------------Ashok V. Desai

Suggested Readings for Students (B)

21. Perspective Human Communication -----------------Aubrey B Fisher
23. Communication-concepts & Process -----------------Joseph A Devito
24. Lectures on Mass Communication -------------------S Ganesh
25. The Process of Communication -----------------------David K Berlo
26. Communication Facts & Ideas in Business ----------L. Brown
27. Mass Communication & Development ---------------Dr. Baldev Raj Gupta
28. Communication Technology & Development -------I P Tiwari
29. Mass Communication in India ------------------------Keval J Kumar
30. Here’s the News ------------------------------------------Paul de Maesener
31. Cinema & Television -------------------------------------Hermabon & Shahani
32. Mass Communication Journalism in India ---------D S Mehta
33. Mass Media Today ---------------------------------------Subir Ghosh
34. The Communication Revolution ----------------------Narayana Menon
35. The Story of Mass Communication -------------------Gurmeet Singh
36. Mass Communication Theory -------------------------Denis McQuail
37. Mass Culture, Language & arts in India---Mahadev L Apte
38. You & Media: Mass Communication & Society---David Clark
39. Towards a Sociology of Mass Communication--Denis McQuail
40. The Myth of Mass Culture---Alan Swingewood

Suggested Readings for Students (C)

41. Betrayal of Indian Democracy: M B Chande
42. Om Heritage: Bhartiya Vidya Bhavan Publication
43. The Problems of Indian Economy: S K Misra & V K Puri
44. Modern Economics: Jack Harvey
45. The Indian Economy: Robert Lucas
46. Indian Economy under Reforms: Nagesh Kumar
47. Social Reforms: P V Rajeev
48. An Introduction to Sociology: Hen Browne
49. Communication: C.S. Rayadu

Suggested Readings for Students (D)

50. Comprehension, Precise & Paragraph Writing 0-L Shaffer
51. Dictionary of Modern English Usage 0000000--G Davison
52. Strengthen Your Writing 00000000000000-----Narayanaswami
53. Improve Your Word Power 0000000000000----R Birley
54. Plain English Guide 000000000000000000-----M Cutts
55. Paragraph Writing for All 00000000000000----G K Puri
56. Developing Writing Skills in English 00000000-S K M angal
56. Dictionary Confusible Words0000000000000-G Davidson
57. Foundations of Politics00000000000000000--Andrew Heywood
58. State & Politics in India000000000000000---Edited by Parth Chatterjee

Aug 25, 2009

Suggested Readings for Students (E)

59. Surviving in the Newspaper Business: Jane Willis
60. Strategic Newspaper Management: Conard C Fink
61. Indian Broadcasting: H. R. Luthra
62. Social Research: S R Vajpayee
63. Doing Your Research Project: Judith Bell
64. Research Methodology Methods & Techniques: C R Kothari
65. Research Methodology in Social Sciences: Sandhu & Singh
66. Communication & Research for Management: V P Michael
67. Research in Mass Media: S R Sharma & Anil Chaturvedi
68. Research-How to Plan, Speak & Write About it: Clifford Hawkins & Marco Sorgi
69. Cyberspace Aur Media: Sudhir Pachauri
70. Fundamentals of Information Technology: Deepak Bharihoke
71. Multimedia Systems: Agarwal & Tiwari
72. IT in the new millennium: V D Dudeja
73. IT: S L Sah
74. Electronic Media & the Internet: Y K D’souza
75. Many Voices One World: UNESCO
76. Facts of Life: A Communication Challenge UNICEF, India-1993
77. The Media & Modernity: John B Thompson, 1995
78. Mass Communication Perspective: Uma Narula
79. Globalisation: Albrowm & King E
80. Technology & Communication Behaviour: Belmont C A Wadsworth



Aug 10, 2009

MEDIA BOOKS - (Hindi)


हिन्दी में इन्हें भी पढ़ा जा सकता है
Name of the Book
Author
Publisher
Year
टेलीविजन और क्राइम रिपोर्टिंग
वर्तिका नन्दा
राजकमल प्रकाशन
2011
मीडिया और जनसंवाद
वर्तिका नन्दा और उदय सहाय
सामयिक प्रकाशन
2009
कॉरपोरेट मीडिया, दलाल स्ट्रीट
दिलीप मंडल
राजकमल प्रकाशन
2011
पत्रकारिता की लक्ष्मण रेखा
आलोक मेहता
सामयिक प्रकाशन
2006
मीडिया की खबर
अरविंद मोहन
शिल्पायन
2008
टेलीविजन की कहानी
श्याम कश्यप और मुकेश कुमार
राजकमल प्रकाशन
2008

Aug 9, 2009

Media Books

Media Theory

Name of the book

Author

Publisher

Year

Understanding Media

Marshall McLuhan

Routledge

2001

Mass Communication Theory

Denis McQuail

SAGE

2001

Manufacturing Consent

Herman and Chomsky

Pantheon Books

1988

The Global Media

Herman and McChesney

GDN

1997

India's Newspaper Revolution

Robin Jeffery

Oxford University Press

2000

Mass Communication in India

Keval J Kumar

Jaico

2009

Here is the News

Rangaswamy Parthasarathy

Sterling Publishers

1994

History of Indian Journalism

J. Natrajan

Publications Divisions, Ministry of I&B, Government of India

1997

The Press in India

G N S Ragahvan

Gyan books

1994

Companion to Media Studies

Angharod Valdivia

Blackwell Publishers

2004

Communication for Development

Melkote & Steeves

SAGE

2001

The Indian Media Business

Vanita Kohli

SAGE

2006

India's Communication Revolution

Singhal and Rogers

SAGE

2001

Mass Communication and Journalism in India

D.S. Mehta

Allied

1992

Whose News? The Media and Women

Ammu Joseph & Kalpana Sharma

SAGE

1996

A Hand Book for Journalists

M V Kamath

Vikas

2007

Broadcast Media

Satellite Invasion in India

S. C. Bhatt

Gyan books

1994

Broadcasting In India

P C Chatterji,

SAGE

1991

Satellites Over South Asia: Broadcasting, Culture and the Public Interest

David Page, William Crawley

SAGE

2001

How to Watch TV News

Neil Postman

Penguin Books

1992

Television in India: Changes and Challenges

Gopal Saxena

Vikas

1996

Television Handbook

Patricia Holland

Routledge

1997

News and Entertainment

Daya Kishan Thussu

SAGE

2007

Advanced Journalism

Adarsh Kumar Varma

Har Anand Publications

2000

This is All India Radio

U L Baruah

Publications Divisions, Ministry of I&B Government of India

1983

The Radio Handbook

Carole Fleming

Routledge

2002

Radio Journalism

Guy Starkey & Crisell

SAGE

2009

The Practical Media Dictionary

Jeremy Orlebar

Arnold

2003

How to Read a Film: Motives, Media, Multimedia

James Monaco

Oxford University Press

2007

Online Journalism

Online Journalism

Jim Hall

Pluto

2001

Web Production

Jason Whitmaker

Routledge

2001

Media Ethics and Press Laws

The Press

M Chalapati Rao

National Book Trust

1974

Law of the Press

D D Basu

Prentice Hall

1986

Media Management

Newspaper Management in India

Gulab Kothari

Rajasthan Patrika Limited

2000

Media and Communication Management

C S. Rayudu

Himalaya

2003

Marketing of Newspapers

R Padmaja

Kanishka

2008

Strategic Management in the Media

Lucy Kung

SAGE

2008

The Fundamentals of Marketing

Edward Russell

Ava Publishing

2009

Photography

Complete Idiot’s Guide to Digital Photography

Steve Greenburg

Pearson

1999

Films

A Dictionary of Film Terms: The Aesthetic Companion to Film

Art

Frank Eugene Beaver

Peter Lang

2006

How to Read a Film: Motives, Media, Multimedia

James Monaco

Oxford University Press

2007

The History of Cinema For Beginners

Jarek Kupsc

Orient Longman

2006

The Cinematic Imagination: Indian Popular Films as Social History

Jyotika Virdi

Permanent Black

2007

Bollywood: Sociology Goes to the Movies

Rajinder Kumar Dudrah

SAGE

2007

Our Films Their Films

Satyajit Ray

Orient Longman

1976

Media Education

Name of the book

Author

Publisher

Year

Exercises in media education

Peter Gonsalves

Don Bosco Communications, Mumbai

1999

The Practical Media Dictionary

Jeremy Orlebar

Arnold

2003

Media Literacy, A Reader

Macedo, Daniel and Shirley Steinberg,

Peter Lang, New York

2007

में इन्हें भी पढ़ा जा सकता है

Name of the Book

Author

Publisher

Year

टेलीविजन और क्राइम रिपोर्टिंग

वर्तिका नन्दा

राजकमल प्रकाशन

2011

मीडिया और जनसंवाद

वर्तिका नन्दा और उदय सहाय

सामयिक प्रकाशन

2009

कॉरपोरेट मीडिया, दलाल स्ट्रीट

दिलीप मंडल

राजकमल प्रकाशन

2011

पत्रकारिता की लक्ष्मण रेखा

आलोक मेहता

सामयिक प्रकाशन

2006

मीडिया की खबर

अरविंद मोहन

शिल्पायन

2008

टेलीविजन की कहानी

श्याम कश्यप और मुकेश कुमार

राजकमल प्रकाशन

2008